Open houses remain one of the most tried and true real estate marketing tactics for agents.
Recent statistics show that 88% of all homes are bought through a real estate agent or realtor, and the same percentage of satisfied clients would recommend their agent to another consumer. Effective open houses and walkthroughs are instrumental in creating experiences that sell.
Working with a property manager from the beginning ensures a higher return on investment. You don't have to worry about buyer leads slipping through the cracks. Property managers bring memorable open house ideas to the table, leveraging everything from home staging to scent marketing.
Discover more open house strategies from the pros.
Begin With Property Maintenance
Property managers are experienced in interior and exterior maintenance. A property manager will start with a thorough inspection to tend to any repairs, replacements, or upgrades.
The first item of business is checking a property's HVAC system, electrical wiring, plumbing, and kitchen plumbing. The next set of safety features is fire extinguishers and smoke alarms.
Flooring, roofing, wall materials, and windows are checked for safety and quality, including water damage. Insulation is inspected to ensure no heating and cooling loss in the home.
Upgrades for Property Showing Success
After tending to repairs and replacements, a property manager will suggest upgrades that may command a higher listing price. Upgrades may include fresh interior and exterior paint jobs, new kitchen appliances, and bathroom remodeling.
Other upgrades may include:
- New landscaping for curb appeal
- Backyard patios for outdoor entertaining
- Outdoor kitchens
- Pools and hot tubs
- Driveways paving
- New siding
- Solar panels for eco-conscious buyers
Curb appeal is crucial for producing the highest quality photos for real estate listings, including social media. It also attracts prospective buyers who may be driving around the area. Property managers ensure contact information is visible on listing signs.
Hosting Open Houses Tips
Property managers stage spaces for sale in a number of ways. Some properties may remain furnished to help sell the experience of living in the home. Keeping furniture in the property can help leads envision their own furniture in the home or provide a clearer picture of capacity.
Some properties, like apartments for rent, may be cleared out to provide a better sense of the property's square footage.
Furnished settings require home staging techniques. A property manager may rearrange furniture or swap furniture to appeal to more leads. They will also "depersonalize" the space by removing family portraits and any other identifying information.
Some property managers may integrate scent marketing into a San Francisco property showing to create a more pleasant experience. Warm scents like apple pie and fresh scents like clean linen are the most appealing.
Market Memorable Open Houses Today
Invest in only the best open house marketing. Work with a property manager who understands open houses inside and out. This begins with hiring a property management company with a proven track record.
PMI San Francisco has a long list of clientele and properties in the Bay Area. Our leadership team has been in the real estate industry since 1997 and brings additional experience in the Silicon Valley tech sector.
Book an appointment today to learn how our property management services can help you.
